Overview

Livingcare, the leading water purifier company in Singapore, specialises in water purifiers and filter systems that instantly produce hot or cold alkaline water for user convenience. Facing challenges with a previous agency that primarily focused on conversions with limited brand awareness strategy, Livingcare sought our services to enhance their digital marketing campaign.

 

Problem

Livingcare’s team was using another agency that prioritised conversions over building brand awareness. Seeking a more comprehensive approach, they engaged our services.

 

Strategy

Customer Journey Mapping: Collaborated with Livingcare’s team to develop a comprehensive customer journey strategy, focusing on building brand awareness and eventually converting the audience into customers.

Content Collaboration: Worked closely with Livingcare’s content team, providing guidance on content creation and best practices for content layout.

 

Results

Our engagement resulted in breaking Livingcare’s highest monthly sales revenue records, showcasing the effectiveness of the new strategy.

 

Objective

Brand Awareness & Lead Generation