Meet Our Team
When it comes to marketing, the only opinion that matters isn't yours or mine - it's what the market tells you.
Ken is a great listener and beyond being a confidant to his colleagues and team members, his expertise extends to understanding what the social media data tells him and applying that knowledge to craft winning campaigns.
In his 5 years of experience, he has helped business grow their presence through Paid Social Media Marketing from Tony Robbins to Mastermind.com, PropNex, DWG, ERA, Prudential, to name a few. Through working with him, he gets his clients more leads, increases their revenue and spend less on ads.
With the Social Media industry changing all the time, Ken keeps up to date by investing in his own education, learning from leading experts all over the world and after proving they work, educates his team and applies his know-how to help his clients achieve overwhelmingly positive results.
However, his greatest joy isn't the success he's earned. It is to give back to society and help the marginalised. Over the past 10 years, has been actively involved in community service programmes and has collaborated with voluntary welfare organisations (VWO) like the Disabled People Association (DPA), Singapore Association For The Deaf (SAdeaf) and Cerebral Palsy Alliance (CPAS). He believes the best way to ensure your happiness is to assist others in experiencing their own.
In business, there are 3 elements to success: Systems, Knowledge, and People. But people are the most important of all. Find the Right People and you will get the Right Results. This belief draws Davis to seek collaboration over competition and the feeling of community in every organisation he has been a part of. Davis started his professional career in the Sales Team for one of the largest personal development organizations in the world, while he was still an undergraduate.
He graduated from the University of Birmingham holding a B.Sc. in International Business and equipped with his past experience, Davis returned and rose from the position of Management Trainee to the Country Manager of Singapore in just under 2 short years.
But his journey wasn't always smooth. Early in life at 12, he scored the lowest grades in his cohort and was labelled as the "stupid one in class". That situation reminds him to stay grounded and focused on helping others who have been marginalised. Now, as Co-Founder of WeCofa, he continues to provide leadership and growth opportunities for his team while reaching his company's monetary and social goals.
He believes that digital marketing is an emerging industry and wishes to leverage on this amazing opportunity to provide equal career opportunities to every individual. With the right skill sets, mentorship and guidance, he believes that every individual has the same potential of achieving greatness in their lives.
Having graduated with a Bachelor of Science in Economics from the Singapore Management University, Cheryl understands the psychology behind how deals are being negotiated and strongly believes the importance of time and opportunity cost.
Having managed so many clients thus far, Cheryl believes that deadlines are never an issue if there are constant communications between all the stakeholders. No questions are too small and no problems are too big, Cheryl believes in constantly mining for potential problems and rectifying them before they become one.
With her strong sense of conviction of wanting to achieve the best outcome for her clients, Cheryl takes pride in ensuring all the timelines are adhered to and will relentlessly follow through to make sure that happens.
Graduated from Singapore Management University with a Bachelor in Business Management majoring in Marketing and Communications Management, Darrel believes that the key to success in any marketing campaign lies in the in-depth understanding of the entire customer journey process and having the ability to effectively connect with your clients at the various stage of the journey.
Darrel strongly believes that learning never stops and one should always be humble enough to continuously learn from others and improve themselves.
With a passion of wanting to achieve the best outcome for any digital campaign, Darrel is committed to helping your company to exceed your expectation and achieve a favourable result that all will be proud of.
One of the most sought after digital marketing talents amongst his peers. A young and driven individual, Brian strongly believes that “one can achieve anything if he or she puts their mind and soul fully onto it”. He holds personal development true to his identity and growth at the forefront of his daily mission.
After graduating from Nanyang Polytechnic, Brian came across online marketing. He got really excited and decided to go deeper into it. He reads widely, attended various workshops and courses from industry leaders and constantly seeks new challenges to satisfy his hunger for knowledge.
Brian recalled that one of the proudest achievements was seeing his first sale right after he finished building his eCommerce website, on the very same day. It was then that Brian set his mind to further pursue his eCommerce business route.
He has since helped several of his friends and connections build multiple eCommerce stores, while concurrently learning on paid advertising strategies to improve his skills.
Since joining WECOFA, Brian is committed to help more small to large companies digitize their businesses and increase their online sales through digital marketing.
As the saying goes, change is the only constant. Shana believes strongly in having a growth mindset. She is constantly upgrading her skills to meet the high standards she set in her work.
With over 10 years of experience in graphic design, Shana’s strengths lie in designing creatives for digital advertisements, print advertisements, product packaging and storyboarding for commercial advertisements. In her career, she has served renowned clients both in Singapore and Indonesia; Some of them include Cold Storage, Giant, Osim, MINDEF, Starhill Global Reit, UOB, UOL Group Limited, OUE Limited, Tony Robbins, Downtowneast, Wild Wild Wet, AIA Indonesia, Mandiri Bank and Java Jazz Festival. Shana takes pride in her work and is respected for her drive to master her skill sets.