Meet Our Team
When it comes to marketing, the only opinion that matters isn't yours or mine - it's what the market tells you.
Ken is a great listener and beyond being a confidant to his colleagues and team members, his expertise extends to understanding what the social media data tells him and applying that knowledge to craft winning campaigns.
In his 5 years of experience, he has helped business grow their presence through Paid Social Media Marketing from Tony Robbins to Mastermind.com, PropNex, DWG, ERA, Prudential, to name a few. Through working with him, he gets his clients more leads, increases their revenue and spend less on ads.
With the Social Media industry changing all the time, Ken keeps up to date by investing in his own education, learning from leading experts all over the world and after proving they work, educates his team and applies his know-how to help his clients achieve overwhelmingly positive results.
However, his greatest joy isn't the success he's earned. It is to give back to society and help the marginalised. Over the past 10 years, has been actively involved in community service programmes and has collaborated with voluntary welfare organisations (VWO) like the Disabled People Association (DPA), Singapore Association For The Deaf (SAdeaf) and Cerebral Palsy Alliance (CPAS). He believes the best way to ensure your happiness is to assist others in experiencing their own.
In business, there are 3 elements to success: Systems, Knowledge, and People. But people are the most important of all. Find the Right People and you will get the Right Results. This belief draws Davis to seek collaboration over competition and the feeling of community in every organisation he has been a part of. Davis started his professional career in the Sales Team for one of the largest personal development organizations in the world, while he was still an undergraduate.
He graduated from the University of Birmingham holding a B.Sc. in International Business and equipped with his past experience, Davis returned and rose from the position of Management Trainee to the Country Manager of Singapore in just under 2 short years.
But his journey wasn't always smooth. Early in life at 12, he scored the lowest grades in his cohort and was labelled as the "stupid one in class". That situation reminds him to stay grounded and focused on helping others who have been marginalised. Now, as Co-Founder of WECOFA, he continues to provide leadership and growth opportunities for his team while reaching his company's monetary and social goals.
He believes that digital marketing is an emerging industry and wishes to leverage on this amazing opportunity to provide equal career opportunities to every individual. With the right skill sets, mentorship and guidance, he believes that every individual has the same potential of achieving greatness in their lives.
With over 14 years in digital marketing, Edwin has experience both from client and agency fronts, which gives him an edge to better serve businesses on their digital needs. His work saw him make contributions to a wide range of organisations, including Koka Noodles, Lexus, Harley-Davidson, NTUC Income, Guardian Pharmacy, and Brother International.
Previously, he managed Marketing Communications for the Singapore Badminton Association (SBA), where he oversaw media & public relations, social media management, web development, sponsorship, and business development.
Edwin graduated with a Bachelor of Social Science from the Singapore Management University (SMU) and also holds a Specialist Diploma in Sport Management and Marketing from Nanyang Polytechnic (NYP).
Today, Edwin is Digital Marketing Manager at WECOFA and is excited to help businesses expand their digital presence. In his free time, you will likely find him at some kopitiam engaging in uncle/auntie conversations, such as how the China & US relationship can change the destiny of mankind.
Wincey loves selling and building brands. She believes products are made in a factory, but brands are created in the mind. Building brands is a process that combines good strategy with good creativity.
With 12 years of experience in the creative and IP B2B industries, Wincey previously worked closely with IP strategy partners such as Disney, Starwars, Universal Studio, Nickelodeon, Cartoon Network and most IP companies to create numerous products and campaigns. She is well versed in product development and has extensive knowledge of manufacturing, and an eye for detail on all things merchandise, packaging and print.
In a previous role, Wincey expanded her horizons as a digital junkie in B2C marketing. She led the brand marketing department and oversaw all brand marketing activities. She also led the brand planning process, including defining target customers and developing marketing mix and brand interaction strategies to drive product sales.
As Product Manager at WECOFA, Wincey seeks to develop creative, innovative and unconventional approaches to help clients drive sales and get leads. She is a firm believer that if you do not give the market the story you want it to talk about, the market will define your brand's story for you. In short, Wincey helps people fall in love with brands and products！
Having spent 3 years in the B2B and the B2C sales industry, Zixuan has picked up a wide experience in traditional marketing. She has used different mediums for marketing such as catalogues, flyers, cold calling, yellow pages (for prospecting) and door to door marketing. As her nature to always seek for growth, Zixuan is constantly on a look out for a more advanced and sustainable way to generate new leads and customers for her organisation. This is when she came across e-commerce and digital marketing which sparked her interest to develop a new skillset.
Following which, Zixuan set aside her spare time to take on courses from industry specialists in the digital marketing field. She believe that she will learn best by executing, so she went ahead to develop her own e-commerce store and helped her friend’s business to sell more products through digital advertising.
Having resonated with WECOFA’s Mission to help SME companies digitize their business in the most effective way, Zixuan is with us today. She continues to she believe in doing three things RIGHT - identify the ideal customers (Target Audience), be present where they hang around (Social Platform), and sharing the right messaging that makes them “Click” (Copywriting). She is excited to help more SMEs grow and scale their business online.
Wendy is a jack of all trades, master of some.
A problem solver at heart, she is dedicated to providing the best user, client, and team experience as a Project Manager at WECOFA. After graduating with a Bachelor’s degree in Economics from Ursinus College, she then went on to be an Iron Ore broker. Having had to juggle multiple clients in many different markets, her attention to detail and empathy allowed her to maintain good client relationships with all parties and honed her communication skills. With her creative mind and bilingual communication skills, she will be able to provide her clients at WECOFA with fresh perspectives.
While in school, Wendy organised many college-wide events on behalf of the Asian cultural organisation, where she served as chairperson. Her past experiences have shaped her belief to face everyday with sincerity and a positive mindset. She will go above and beyond in her service and to come up with ideas and deliver better results for clients.
In her spare time, you can find her in random corners of Singapore reading, dancing and surfing the web to find her next travel destination.
As the saying goes, change is the only constant. Shana believes strongly in having a growth mindset. She is constantly upgrading her skills to meet the high standards she set in her work.
With over 10 years of experience in graphic design, Shana’s strengths lie in designing creatives for digital advertisements, print advertisements, product packaging and storyboarding for commercial advertisements. In her career, she has served renowned clients both in Singapore and Indonesia; Some of them include Cold Storage, Giant, Osim, MINDEF, Starhill Global Reit, UOB, UOL Group Limited, OUE Limited, Tony Robbins, Downtowneast, Wild Wild Wet, AIA Indonesia, Mandiri Bank and Java Jazz Festival. Shana takes pride in her work and is respected for her drive to master her skill sets.
Meet Andy, a digital entrepreneur and marketing wizard who has been running his own online business since 2013. With his exceptional skills in website creation, sales funnel optimisation, email marketing, and Facebook advertising, he has consistently dominated affiliate contests, landing in the top 10 multiple times.
But Andy's talents extend far beyond the digital realm. He's an avid drinker of cold beer, always seeking new tastes and varieties to enjoy. His love for the refreshing drink is balanced by his passion for creating innovative and effective marketing campaigns that help businesses achieve their goals.
With a strong work ethic and unwavering values, Andy is ready to bring his expertise to WECOFA. He believes in the power of collaboration and is eager to work with a team that shares his drive for success. Get ready to see what Andy can do for your business!
"What makes individuals tick, and how can we use that to build stronger brands?"
This curiosity and empathetic skills drove Nicole to begin on a journey that took her from dropping out of school to embarking on her career as an entrepreneur for a few years.
Having dabbled in entrepreneurship, she understands the nuanced dynamics of building successful ventures. Nicole firmly believes that the core of any business is in the connections it develops with people - trust, respect, and transparency.
At the core of Nicole's approach to digital marketing lies her ability to think out of the box that goes beyond the digital realm. She understands that success in this fast-paced industry requires innovation and resilience. She thrives on turning ideas into reality and connecting with diverse minds, fostering an environment of trust and collaboration. When she takes on a project, she doesn't take no for an answer until she has explored countless methods to achieve the desired outcome.
Nicole is dedicated to help WECOFA's clients stand out in the digital sphere, and she is eager to contribute her skills and insights to the WECOFA's mission of empowering businesses, regardless of their scale or industry, to thrive in the digital arena.
Beyond the board room, you'll likely find her jet-setting to new destinations or indulging in her favourite shows, all while nurturing her passion for learning. She would love to have a coffee chat with people from all walks of life - no spills, just stimulating conversation!
A passionate individual with a thirst for knowledge, Sophia embodies the qualities of a hardworking, resilient, and meticulous individual. She approaches challenges with unwavering determination, seeing them not as obstacles but as opportunities for growth. She firmly believes that in this day and age, digital marketing is a crucial business tactic as it allows businesses to tap into the vast audience that spends a significant portion of time online, enabling businesses to build their brand presence and drive sales in a cost-effective and measurable way, whilst forging meaningful and engaging connections with clients.
Her motivation to do better propels her forward, driving her to seek innovative solutions and stay ahead of the curve in her field. With a deep-rooted aspiration to create her own company as well, she channels her entrepreneurial spirit into every endeavour, constantly exploring opportunities to make a lasting impact here in Wecofa, and in the business world.
While being dedicated to her career ambitions, her core values of honesty and care for others remain central to her identity. She is a family-oriented individual, who values and prioritises quality time with her loved ones, recognising that they are her constant source of motivation and support. In the absence of her family, you can probably find her idling somewhere in the dark.
Celebrating the belief that 'Life is a journey, and every encounter is a chance to learn and grow,' Julia approaches challenges with a proactive mindset, driven by a passion for making a positive impact. Her genuine empathy and focus on building connections highlight her interactions with others.
Amidst her pursuits, Julia finds joy and wonder in scuba diving, more than just a hobby but a gateway to exploring the mesmerising depths of the underwater world. It fuels her appreciation for the beauty of nature and its marvels.
Guided by a proactive attitude, a compassionate heart, and a deep love for underwater exploration, Julia eagerly embraces life's adventures, always seeking to learn and evolve from the experiences it offers.
Jun is a versatile professional with a passion for literature and social media exploration. In his professional capacity, he excels in customer avatar analysis, competitor scrutiny, and crafting compelling ad copies.
At the heart of his professional philosophy is a commitment to consistently add value and express gratitude, fostering meaningful connections within each other. His creative prowess shines through in crafting ad copies that not only capture attention but also establish a genuine connection with consumers, fostering loyalty.
Outside of work, he embraces a guiding principle of gratitude, acknowledging the importance of those around them. In moments of leisure, he immerses himself in books and navigates the digital landscapes of social media, staying attuned to evolving trends.
Meet Mark, a proud Kuching native with a psychology degree, blending analytical insights with a passion for understanding human behavior. Outside the office, you'll find him enjoying activities like gym workouts, badminton, and swimming. Mark values casual drinks with friends, steering clear of club scenes. Family is paramount, with Mark being the youngest among his two elder sisters and one older brother, holding dear his mother's wisdom that family is an unwavering support system.
Mark's professional journey began in the banking industry but took a turn toward digital marketing when he realized his true calling. Self-taught and driven, he gained valuable experience in a travel agency, exploring the dynamic realm of digital marketing. A brief hiatus allowed him to delve into content creation on platforms like XiaoHongShu and Instagram, providing clarity on his aspirations.
Now, as a Marketing Executive at WECOFA, Mark looks to leverage his diverse experiences. Believing in the power to shape his own destiny, he looks forward to being a valuable asset to WECOFA.