Hong Kong Mei Xin Moon Cakes
Hong Kong Mei Xin Mooncakes produce high-quality delicacies that have earned the brand international recognition, solidifying their achievements in the catering industry.
The stiff competition among Mooncake sellers is noticeable yearly during the Mid Autumn Festival as vendors are aggressively competing for sales within this festival season.
In the months leading up to the mooncake festival, the Singapore distributor of Hong Kong Mei Xin Mooncakes came to us with the aim to sell close to 10 containers of mooncakes. Due to their lack of knowledge on Facebook advertising, they needed our expertise to help increase their sales.
Previously, they were paying minimal advertising spend for a small outreach on social media platforms that targets no specific audience. Though it brought in sales, they knew that running ads professionally would help the brand achieve more sales.
We delved deeper to research the industry and look into the sales process to plan for their online campaign. This includes mapping out the entire customer journey and online traffic flow where a customer first engages with our ads, and the subsequent actions taken before making a purchase. From there, we started to run Facebook ads to increase their brand awareness and drive sales.
Within two months into the campaign, Hong Kong Mei Xin Mooncakes achieved a significant return on advertising spend. The team mentioned that they had never sold so many mooncakes online!
Due to the sensitivity of the industry, we were only able to divulge that through 2 weeks of advertising, the total amount of sales that were generated online surpassed the total amount of sales achieved in the previous year.