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Organic VS Paid Advertising: Who will win?

Organic VS Paid Advertising: Who will win?

Long live the debate on which advertising effort is more effective.You may have seen marketers all over the world debating about this topic for the longest time.For us, we love to believe that both advertising efforts are useful to achieve different goals.Ultimately, it comes down to the question of what you would like to accomplish.Read:

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3 Main Reasons you should Hire a Marketing Agency over an In-House Team

3 Main Reasons you should Hire a Marketing Agency over an In-House Team

When deciding to expand your business online, a very common question comes to mind…“Should I hire a marketing agency, or should I start an in-house team instead?”This is among the most highly asked questions in the advertising world.If you are like some, you may even think that either choice does not matter because a high

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How to Maximise Conversions on your Landing Page with 5 Simple Tweaks

How to Maximise Conversions on your Landing Page with 5 Simple Tweaks

In an earlier blog post, we talked about lead generation for your business and how you can customise the user experience by using your own Landing Page.Read: 5 Tips to Generate High Quality Leads for your Business using Facebook Advertising  But what exactly is a Landing Page and how can it be used to drive

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Will iOS14 be the death of Facebook Ads?

Will iOS14 be the death of Facebook Ads?

For small businesses, Facebook Advertising has been an indispensable tool to reach potential customers. This has been made possible due to the low dollar cost needed to place an advertisement online, as compared to the exorbitant cost of placing ads in mass media. Not to mention, the ability to precisely target customers with ads based on their

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