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3 Reasons Why Your Business Should Run Digital Marketing Campaigns

May 6, 2021

As the world’s attention shifts to digital, marketers follow suit by using digital as a medium to find and target audiences which empowers businesses to understand and meet ever changing customer needs.

social media

Image credit: www.distel.com

What is Digital Marketing?

I have heard many people tossing about the term “digital marketing” to improve their business.

When asked what they think it is, the nonchalant response is usually “SEO and SEM lor.

WRONG! (Well, not entirely.)

Apart from SEO (Search Engine Optimization) and SEM (Search Engine Marketing), there are many other strategies to consider.

Why are business moving towards digital marketing?

Because today, 4.57 billion people use the internet worldwide.

And in Singapore, 81.9% of the population are connected online.

With those numbers, it is no wonder businesses are turning to the digital world in search of a bigger pond to swim in.

So, what is digital marketing?

Simply put, it means using digital as a MEDIUM to promote your products or services, ensuring that your business has an ONLINE PRESENCE to capture a bigger slice of the virtual pie.

So why should your business adopt digital marketing?

Growing Your Audience… The RIGHT Audience

Businesses have been using traditional media as a medium of advertising since the 1830s.

man reading newspaper

Image credit (www.unsplash.com)

Traditional media such as newspapers and television were the main sources of content.

Our world today instead revolves around social media such as Facebook and Instagram.

As the popular medium shifts, business advertisers also shift to meet the market.

“But millions of people worldwide still read the newspaper and watch television!”

True. But putting an ad on traditional media comes at a hefty price.

Also, you never know if your ad was seen despite paying a massive sum for 30 seconds on the telly.

It’s like firing bullets wildly hoping desperately to hit your marks though sheer volume of bullets (aka “Spray and Pray”).

But bullets cost money.

The solution? Online advertising platforms such as Facebook and Google enables businesses to make every bullet count using machine learning, ensuring that your ad gets seen by the people who really matter!

Surviving in our VUCA World

vuca

VUCA?

That stands for the Volatile, Uncertain, Complex and Ambiguous world we live in.

Essentially, we shouldn’t take our situation for granted because the situation can turn on a dime.

Take the COVID-19 pandemic for example.

During this period, many businesses, (especially Food & Beverages) were forced to close or limit activity at their physical outlets.

Businesses were forced to adapt or risk losing their existing and future customers.

On the other hand, agile businesses were quick to utilise digital delivery platforms which reshaped the new norm for F&B today.

bruce lee quote

Image credit: www.unspalsh.com

“Be like water” – Bruce Lee

Water takes up the shape of any container that it is put in – to succeed in times of tumult, businesses should adapt to what the customers need.

And what better way to know what your customers need than to use the power of digital marketing to pinpoint who they are and where their interests lie!

For instance, through the power of Facebook advertising, you get to see who clicks on your ads, gaining valuable information such as demographics and their interests.

Through Instagram and Facebook comments, you get to see what people are saying about your product or service and where their pain points lie.

With all this information, you will be able to ADAPT and develop a solution for these customers…

Which ultimately leads to more conversions, more sales and more happy customers.

Your Customers Are Waiting

What would you do if a pipe suddenly burst in your bathroom?

Chances are, you would do a Google search to find out how to fix it and what tools you would need.

Out of the blue, you notice an ad for plumbing services near you.

Image credit: www.pixabay.com

This is the way most people are shopping today.

According to a 2017 study by KPMG, 50% of people did online research before making a purchase.

And on the other hand, only about 25% visited the physical outlet to try the product beforehand.

It is absolutely vital that when people need your services, you can greet them (virtually) with open arms.

Because if you don’t, your competitors will.

Talk To Us!

If you’re looking to expand your business online, we can help.

Just choose a timeslot with us and we’ll be in touch!